Key points

  • Exchange offers customers the option to back and lay selections
  • As customers control the market, Betfair Exchange tends to have better prices
  • Regularly enhanced odds on big sporting occasions for Sportsbook customers
  • Betfair live streaming feature available (geo restrictions apply)

Payment Methods

  • Visa / Mastercard Visa / Mastercard
  • Paypal Paypal
  • Skrill Moneybookers Skrill Moneybookers
  • Click2Pay Click2Pay
  • Entropay Entropay
  • Neteller Neteller
  • Wire Transfer Wire Transfer

Contact info

Address: Paddy Power Betfair, Waterfront, Hammersmith Embankment, London W6 9HP

Email support: paddypowerbetfair@powerscourt-group,com

Live Chat: Yes

Telephone Number: +44 (0) 208 834 8000

Twitter: @BetfairCS


Founded in 2000, Betfair is an online gambling company which operates the world’ largest betting exchange. Since 2013, Betfair has operated its betting exchange under a Gibraltar licence. In 2016, the formal merger of Betfair with Paddy Power was confirmed.

Formerly listed on the London Stock Exchange as Betfair Group plc, it is now listed as Paddy Power Betfair.

Betfair is the largest online lottery company in the UK, and the largest exchange in the world. It has 4 million customers, one million of whom are active, and a weekly turnover of £50 million (€55 million).

Betfair actually comprises two separate operations, Betfair Exchange and Betfair Sportsbook. When it was introduced Betfair Exchange was a radically different concept in online betting, because rather than betting against a bookmaker, punters were betting against each other with Betfair acting as a middleman, taking a commission for their service.

Exchange betting, in essence, is a market where quotas are set for certain events and other players have to decide whether to match them. Bettors barter between them until they reach a point is reached which both parties are prepared to accept. This makes user’s act as both bettor and bookie at the same time.

However, operating in such a way had certain drawbacks for Betfair. It could not offer fixed odds without a bookmaker’s permit, bonuses, promotions, and free bets could not be offered, and multiple bets were not possible.

To address this, the Sportsbook operation was set up which offers the services traditionally associated with a bookmaker. As a result, customers can now choose between Exchange odds (on the Exchange) and Fixed odds (on Sportsbook). Both are available through the same login, and do not have to be funded separately.

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Betfair Exchange